Strategies in Global Competition (RLE International Business) by Hood Neil;Vahlne Jan-Erik;

Author:Hood, Neil;Vahlne, Jan-Erik;
Language: eng
Format: epub
Publisher: Taylor & Francis Group

Year Companies involved Remarks

1952 Austin (GB)

Nissan (J) Nissan acquired a licence to assemble the Austin A50.

1953 Rootes (GB)

Isuzu (J) Nissan acquired a licence to assemble Hillmans.

1953 Renault (F)

Hino (J) Hino acquired a licence to assemble the Dauphine.

1958 Alfa Romeo (I)

Renault (F) A joint venture (Saviem) was set up to produce diesel engines and commercial vehicles. Was later included in Renault industrial vehicles.

1959 Innocenti (I)

BMC (GB) Innocenti acquired a licence from BMC to manufacture the Healey Sprite (as the 950 Spider), the Austin A40, and later the BMC 1100 (as the IM-3).

1959 Daimler-Benz (D)

Auto-Union (D) Daimler-Benz acquired Auto-Union.

1960 Jaguar (GB)

Daimler (GB) Jaguar acquired Daimler.

Early

1960s Rolls-Royce (GB)

BMC (GB) A co-operative agreement was set up for the production of a light-alloy six-cylinder engine.

1962 Citroen (F)

Panhard (F) Citroen increased its share in Panhard.

1962 Fiat (I)

Abarth (I) Fiat acquired its first interest in Abarth.

1962 AMC (USA)

Renault (F) Renault acquired a licence to assemble and sell the Rambler (only 2500 Ramblers were assembled).

1963 Alfa Romeo (I)

Renault (F) Alfa Romeo began to assemble the Renault Dauphine in Italy.

1963 Citroen (F)

Simca (F) A joint venture was formed with the purpose of sharing components.

1964 VW (D)

Daimler-Benz (D) VW acquired 50 per cent of Auto-Union from Daimler-Benz (50 per cent in 1966).

1964 NSU (D)

Citroen (F) A joint venture (Comobil) was set up to produce a Citroen car with an NSU rotary engine. A second joint venture (Comotor) was set up in 1967 to develop the rotary engine. Comotor was suspended in 1975.

1965 Jaguar-Daimler (GB)

BMC (GB) BMC acquired Jaguar-Daimler.

1967 Citroen (F)

Maserati (I) A co-operative agreement was formed in which Maserati engines were used in Citroen cars.

1967 BMW (D)

Glas (D) BMW merged with Glas.

1967 Daimler-Benz (D)

VW (D) A 50–50 joint venture, Deutsche Automobile Gesellschaft (DAG) was set up to develop batteries.

1968 Fiat (I)

Citroen (F) The Michelin family tried to sell its equity in Citroen to the Agnelli family (controlling Fiat). The French government tried to block the deal, and Fiat had to settle for 15 per cent.

1968 British Motor Holdings (GB)

UK Leyland (GB) The two companies merged and formed British Leyland (BL Cars Ltd) including: Alvis, Austin, Daimler, Jaguar, Leyland, MG, Morris, Riley, Rover, Triumph, Vanden Plas and Wolseley.

1968 BL (GB)

Renault (F) An agreement was signed whereby BL began to supply body stampings for the R8 and RIO models.

1968 Scania (S)

SAAB (S) The two companies merged into SAAB-Scania.

1968 Fiat (I)

Lancia (I) Fiat acquired Lancia..

1968 Fiat (I)

Ferrari (I) Fiat acquired 50 per cent of Ferrari.

1968 VW (D)

NSU (D) VW acquired NSU and merged it with its subsidiary, Auto Union, forming Audi-NSU Auto Union. Both NSU's joint ventures Comotor (49 per cent) and Comobil (50 per cent) were included in the acquisition.

1968 VW (D)

Porsche (D) A joint venture was established to market the Porsche 914 model.

1969 Citroen (F)

Maserati (I) Citroen acquired Maserati.

Late

1960s Ford (USA)

De Tomasso (I) Ford acquired De Tomasso.

Early

1970s Fiat (I)

Alfa Romeo (I)

General Electric (USA) A join venture – Turbomotori Internazionale S.p.a. was formed.

Early

1970s Renault (F)

AMC (USA) A co-operative venture was formed where Renault dealers began to sell the Jeep, and AMC dealers the R8 (‘Le Car’).

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